It must be simple and precise, Internet users must quickly and easily find the information they have come to seek. For this, it must be intuitive. W School website homepage Homepage of the École W Rouen website – ©École W Apparent Calls-to-Action If a student takes the time to visit the site of a school, it is because he is already potentially interested in one of the courses it offers. For the Internet user to stay on the website, you must highlight the call-to-action buttons so that they stay on them longer. You can, for example, put the buttons in a flashy color and in a location that is easily visible.
The goal is to encourage students to apply. For this, they can redirect to an online registration, the contact of the establishment, or the brochure to download. You must fax list choose the location of the buttons according to their importance. They can be used to enrich the school database. These can be used to stimulate undecided students. Call-to-action on the Ecole W website Call-to-action button on the École W website in Rouen – ©École W Social networks To attract more qualified traffic to your site and improve your e-reputation, it is essential to use social networks wisely.
A poor mastery of these tools could give students a bad image of you, and therefore the leads will not be qualitative, which is contrary to the objective. It is advisable to share content related to what you offer to students. You can also share your news. The goal is to capture future students , but also all companies that could be potential partners. You must adapt your content to each social network. Twitter will be more for the professional side, news and partnership . As for Instagram, it will be more conducive to sharing photos of what is happening in the school.