The pandemic period has shown that when it is physically impossible to visit a museum or gallery online communication is the only channel for promoting collections or events for these institutions. Culture is also available on the Internet youtube streaming services online publications these are competition for stationary institutions. Consumer time is a limited resource for which many media compete at once. To attract the attention of culture lovers it is no longer enough to hang posters around the city and wait for them to visit us in droves. Culture has to come out to people. That is why it is so important to look for new ways to reach and draw consumers away from the TV or smartphone screen and invite them to the world of art.
Dawid Gruew Internet promotion specialist at the that thanks to online communication you can quickly respond to the needs of busy recipients An important feature of online communication is the speed of response to the needs of recipients. In the case of a cultural institution such as a museum this is important because it allows you to adjust the offer so whatsapp mobile number list that it is as attractive as possible. Online communication accelerates the process of implementing innovative ideas where they are most wanted. On the other hand the missed ones are immediately verified by the recipients. The specificity of social media allows for dialogue. Comments and reactions of recipients are a good source of inspiration and help to avoid mistakes in the future explains Dawid Gruew.
How to conduct cultural marketing on the Internet? Many people dealing with culture marketing see the possibilities of online communication at the same time the specifics of this can be difficult requiring experience and flexibility. Because how to deal with dissatisfaction and criticism online? What tools are worth investing in among the dozens of available options? How to direct effort and energy in the right direction with limited resources? Below you will find a few rules to follow when deciding how you will build your online marketing. . Combine not divide Investment in online communication does not exclude traditional forms of advertising. On the contrary the synergy of these activities will bring you even better results. Leaflets banners posters attract the local community and make it memorable for example when you announce a new exhibition.